My Papas Waltz :: essays research papers

A Drunken Dance   Ã‚  Ã‚  Ã‚  Ã‚  Theodore Roethke’s â€Å"My Papa’s Waltz† tells the reader of a small boy’s memory of his father. It explains how his father is intoxicated and the scene that goes along with it, using the word waltz to describe it.   Ã‚  Ã‚  Ã‚  Ã‚  In the first two lines, it recounts the smell of his father’s breath and the extent to which it reeked: â€Å"The whiskey on your breath / Could make a small boy dizzy† (1-2). As the third and fourth lines are read, a picture of a small boy hanging onto his father is instilled in the reader’s mind: â€Å"But I hung on like death / Such waltzing was not easy† (3-4). We would not normally associate this particular image with a waltz, a word Webster’s Dictionary defines as a ballroom dance in 3/4 time with strong accent on the first beat and a basic pattern of step-step-close. How can such an elegant dance be used to describe such a scene?   Ã‚  Ã‚  Ã‚  Ã‚  The fifth and sixth lines describe, sarcastically, a playful incident where pans fall off the kitchen shelf: â€Å"We romped until the pans / Slid from the kitchen shelf† (5-6). Finally the boy’s mother comes into play during the seventh and eight lines. Her facial expression â€Å"Could not unfrown itself† (8). This tells us that the mother was displeased but its rather discerning that she made no attempt at intervening. We would normally think of a mother’s love as unconditional and willing to do anything for her son. It really shows the degree of fear the father must have embedded into the mother with his actions.   Ã‚  Ã‚  Ã‚  Ã‚  The eleventh through fourteenth lines describe actual, bodily harm done to the young boy by way of his father’s acts: â€Å"At every step you missed / My right ear scraped a buckle / You beat time on my head / With a palm caked hard by dirt† (11-14). We can actually picture the boy clinging to his father as his ear scrapes the father’s belt buckle and his watch bumps hard onto the boy’s head.   Ã‚  Ã‚  Ã‚  Ã‚  I believe this poem tells a rather disturbing story of a boy’s time with his father in a very sarcastic way. I believe the theme to it is the sarcasm itself. It shows how some things that are bad can be described as good.

The Magic Kingdom

Descriptive Essay: Disney World (The Magic Kingdom) When I walk through those magical gates I stumble upon Main Street, USA. This just happens to be the first of seven themed lands. The decor is early-20th century small-town America, which happens to be inspired by Walt Disney’s childhood and the movie Lady and the Tramp. As I stroll down Main Street I can see an old fashioned movie theatre, quaint little shops, and an antique barber shop. But the best part of all is at the end of Main Street USA stands Cinderella’s enchanting castle that marks the center of the park. At the center I find 6 other pathways that lead to six additional lands. When I travel through these lands I’ll see how fantasy becomes reality when I learn how to be a pirate, match wits with funny monsters and conquer mountains. Up next on my to do list is to visit Liberty Square where I visit The Hall of Presidents to view a show featuring every American president, past and present, in a fascinating tribute. The next stop is not for the faint of heart and be aware of harrowing hitchhikers. Here climb aboard the Doom Buggy and ride through the ominous Haunted Mansion where a supernatural Ghost Host introduces my to his closest 999 dearly departed friends. Patriotic music combined with spooky sounds will be heard throughout Liberty Square along with the scent of New England dishes from the Liberty Tree Tavern. Fantasyland is dedicated to the young at heart and to those who believe that when you wish upon a star, your dreams come true. This part of the Magic Kingdom is perfect for kids both young and old. Here I sing along with a catchy melody on â€Å"it’s a small world† with nearly 300 brightly costumed dolls singing and dancing to bring the world’s cultures closer together in no small way. Next, I gently glide ‘round Cinderella’s Golden Carrousel on one of ninety prancing steeds as magical Disney music fills the air. Then, I soar high in the sky with Dumbo over Magic Kingdom around a circus ball topped by Timothy Mouse. After that, I take a whirl in a giant tea cup at the mad-as-a-hatter Unbirthday Party in Wonderland. Also, I seize my courage and enter the Evil Queen’s shadowy world on Snow White’s Scary Adventures and see who is the fairest of them all. Plus, I embark on a jolly journey during a very blustery day in the Hundred Acre Wood aboard one of Pooh’s Hunny Pots on The Many Adventures of Winnie the Pooh. Before I leave I can’t forget to stop and chat with some of my favorite friends such as Pooh and Tigger too. Now comes Tomorrowland filled with living blueprints of our future. Before I explore, I want to stop at Cosmic Ray’s Starlight Cafe to maybe grab a Blast-off burger or some Cosmic Chicken. To begin I climb aboard my own space cruiser to shoot targets and rack up points as I battle the robots in Zurg’s service on Buzz Lightyear’s Space Ranger Spin. Next, I launch past the flashing lights of my space station into the soaring darkness of space on Space Mountain. Lastly I experience the glory of the Indianapolis Motor Speedway as I drive my own Indy 500-style race car on a guided track all the way to the Victory Circle on the Tomorrowland Speedway. At the end of the day, as I sit and think about my day’s journey, I wonder what my world would be like if I’d never gotten to experience Disney magic like I did today. Well, my life wouldn’t be the same without it. My memories as a little girl are filled with Disney magic. The feelings I got back then and still do now at eighteen don’t change. Memories of family vacations at Disney World will never be forgotten; it’s the only time now that I can remember us all being happy with each other before my parents’ divorce. The excitement and adventure that comes from Disney World can’t be replaced with anything else because there’s nothing else in the world quite like it.

graded unit development stage - 2754 Words

‘The creation of a house corner within a child-minding setting’. Graded Unit 3 F5LN 35 Abstract The purpose of this project was to create a house corner, so the child-minder and her assistants are able to assess the children in their care more easily. As well as having somewhere for the children to be able to go and role/pretend play. The aim of the project was too: To lead the development of creating the house corner, within the child-minding setting †¢ To resource a house corner facility in my childminding setting The methods were completed by interviewing child-minder’s and giving parents questionnaires to get their opinions on role play and the house corner. It was found that there are mixed views regarding role play,†¦show more content†¦Aims Within the graded unit I have two aims to achieve, these are: †¢ To lead the development of creating the house corner, within the child-minding setting †¢ To resource a house corner facility in my childminding setting Methods For all the research methods, questionnaires and interviews, the responses will be kept confidential and all the aspects of confidentiality will be respected. Interview four child-minders to see how they set up their house corners, For this method I contacted four local Fife childminders that also work with the community childminding, I discussed with them over the telephone what I was required to do and how I would visit their setting to see their play area and to do an interview to gain qualitative information. (Appendix 1) Visit child-minding settings to see the home corners and how they work. I visited the childminders setting so I could see their play area and the home corners and how the childminders used the area to assess the children. All parents’ views on role play will be gained by a questionnaire which will mainly have closed questions to gain quantitate information on role play, this will be piloted in classShow MoreRelatedMiss Essay1122 Words   |  5 Pageswith COMMUNITIES GRADED unit science project Lisa Cassidy ------------------------------------------------- HNC Working with COMMUNITIES GRADED unit science project Lisa Cassidy Planning DK16 34 14/03/2013 Planning DK16 34 14/03/2013 Introduction As part of my Higher National Certificate in working with communities I am required to carry out a practical assignment in the form of a graded unit. This includes my current knowledge and experience gained from units completed throughoutRead MoreEssay about Health Care Graded Unit1138 Words   |  5 PagesI am currently studying HNC Health Care and as part of my course I have to complete a graded unit, this will entail three stages; Planning, development and evaluation. This will be carried out while on placement within a hospital setting, within the planning stage I have to choose a patient and assist them with a nursing activity. I have chosen to follow Roper Logan and Tierney twelve activities of daily living the reason for this is that I find it to be the nursing model that is most effectiveRead MoreCase Study: Applying Maslows Hierarchy of Needs to Team Building1218 Words   |  5 PagesI have already mentioned in my Planning and Development stages that for the purpose of co mpleting the Graded Unit Project, I assisted a service user; whom I assigned the alias of ‘David’, to play a group game of basketball. Now I have completed the activity, I will evaluate the efficiency and effectiveness of the project as a whole, as well as evaluating the appropriateness of the methods and theories I used in my practice. With the aim of identifying a suitable activity, I cross-referenced theRead MoreMassage5238 Words   |  21 PagesGuidelines for candidates These take the form of handouts which cover: 1 2 3 4 The investigation as a whole Planning Stage Developing Stage Evaluation Stage Handouts 1 and 2 could be distributed at the start of the investigation while the other two could be given to students once they completed the previous stage of their investigation and are ready to embark on the next part of the process. If desired, all could be handed out at the start of the investigation. Investigation In order to successfullyRead MoreHnc Social Care Essay4439 Words   |  18 Pagesis due. You can also submit your assignments before the due date. Good Luck Tutor: Susan Johnston Agreed hand in Date: 1st October 2012 ASSIGNMENT 1 Unit Title: Social Care Theory for Practice Unit No: DH3K 34 |Unit No. |Unit Title |Outcomes | | | | Read MoreReading Is A Process Of Translating Visual Codes Into Meaningful Language1018 Words   |  5 PagesChildren with emerging literacy are at the early stages of reading which mostly involves decoding letters into their corresponding sounds and then linking those sounds to single words. A study was conducted that found that 5% of a child’s daily speech was entirely produced during joint book reading (as cited in Whitehurst Lonigan, 1998 p. 855). Reading is made up of the following components: contextual, semantic, language, sound, and print units. Several studies have shown the significance thatRead MoreGraded Unit Plan Hnd Music Performance Essay4460 Words   |  18 PagesGraded Unit Plan Interpretation Of The Brief The graded unit is a piece of work that will showcase my skills that I have attained whilst studying the HND course and it will  present my knowledge of the music business to the best of my ability. With this piece of work, it should open a lot of doors  as a future employee to the music industry. The graded unit project consists of a project and an interview that will take place with someone, whether that is an employer  or someone who has had aRead MorePlanning and Organizing a Receational Activity for my HNC Social Care Graded Unit Project1650 Words   |  7 PagesFrom my social care placement, I have chosen to assist a service user to partake in a recreational activity for completion of my HNC Social Care Graded Unit project. This part of the project will consist of planning and organising the activity. Throughout the planning section I will be disclosing personal details of the service user which I have learned from having permitted access to his support plan, and from conversations between us. During a recent consultation between my placement supervisorRead MoreGraded Unit Planning Process1391 Words   |  6 Pagesï » ¿Graded Unit Planning process I’m currently studying HNC Care Administrative Practice (Clinical Route) which involves doing placement hours at a local hospital and complete a Graded Unit which consists of three stages: planning, development and evaluation. In the planning process I must complete and develop a plan to show that I can help a patient I have chosen with a nursing activity. After having a meeting with my mentor to discuss which patient we felt would be a suitable candidate for meRead MoreLife History Essay3149 Words   |  13 Pagesadulthood stage of her life. This life history follows Joanne’s life stages and identifies her major normative age graded events, normative history graded events and also non normative events, and reflects on the impact of these events on her development. Normative age graded influence included biological processes such as puberty and menopause, also included are sociocultural, environmental processes such as beginning formal education and retirement (Sant rock, 2008). Normative history graded influences

Please, Thank You, Youre Welcome

Please,  thank you, and  youre welcome  are perhaps the most common phrases  in English. Use  please  to politely ask for something,  thank you  or  thanks  when someone does something for you or gives you something. Finally,  use  youre welcome  as a polite response when something thanks you for something. Learn the rules and alternate forms of these three important phrases in English. Please for Requests Please is used in order to make requests more polite. It is added to the end of polite questions and is preceded by a comma. Polite Question , please ? Could you give me a hand, please?May I use your telephone, please?Can I join your table, please? Please  can also be placed before the verb when asking a polite question: Would you please help me with this?Could you please explain the grammar again? Please for Confirming Help Please is also used to confirm an offer of help using the phrase  yes, please. Would you like to come with us? - Yes, please.May I help you? - Yes, please. Id like to know more about this months sale. Giving Directions and Please Generally, please is not used when giving directions or instructions, especially if there are a number of instructions to follow.  For example, a teacher might give the following instructions to a class: Open your book to page 40.Read the introduction.Do the introductory exercises.Read the passage.Take the multiple choice follow-up quiz. Please can be used when giving instructions to make the order more polite. This is usually done when only one order (or instruction) is given and is used only in spoken English. Please sit down.Pay attention, please.Please fill in this form. Notice that please is placed at the beginning or end of the instruction. Thank You Thank you is used when a compliment is given: Youre a fantastic tennis player! - Thank you.I really enjoyed dinner. It was very tasty. - Thank you, Im glad you like it. Thank You to Accept and Refuse Offers Thank you is often used at the beginning of a reply to an offer. It can be used in both the positive and the negative form to either accept or refuse an offer. Would you like something to drink? - Thank you. Id like a cola, please.Do you want to join us at the concert tonight? - No thank you. I need to study! Thanks Thanks is also used in the same manner as thank you in informal situations. Youre Welcome The phrase youre welcome  is the most common response when someone thanks you for something.  Youre welcome  is a phrase that comes from the German word  willkommen.  However, as you can read below, the use is very different than in German. Other phrases for saying  youre welcome  include: Formal   Dont mention it.Not at all.My pleasure.Im glad to have been of help. Informal No problem.Sure.Certainly.   When to NOT use Please Please  is not used as a response to  thank you. WRONG Thank you. - Please. RIGHT Thank you. - Youre welcome.Thank you. - No problem.Thank you. - Not at all. The Use of Please and Thank You Compared to Other Languages The use of please and thank you in English is very important. Please and thank you have their equivalents in other languages, but the usage of please and thank you in English is not always the same. Lets take two examples one from German and one from Italian in which a translation of please is used in Italian or German, but not in English. Italian Please - Prego Posso sedermi? - Prego Literal English translation: Can I sit down me? - Please Proper English translation: Can I sit down? - Certainly German Please - Bitte Vielen Dank! - Bitte schoen! Literal English translation: Many thanks! - Please pretty! Common English translation: Many thanks! - Youre welcome! Please, Thank You, Youre Welcome Quiz Fill in the gap with  please,  thank you,  or  youre welcome  depending on the situation.   Could you _____ help me with my homework?Would you like to have dinner early today? Yes, _____.Thank you for your advice. - _____. Im glad you found it helpful.Would you like something to drink? _____. Im not thirsty.Another way to say  _____ is my pleasure._____ sit down and begin the lesson.Could I sit down next to you? Certainly. - _____.May I use your restroom, _____?_____ to use my study if you would like._____ for your help on the test. I got an A! Answers pleasepleaseYoure welcomeThank youyoure welcomePleaseThank youpleaseYoure welcomeThank you About English Functions The use of  please  and  thank you  are known as functions. Learning correct language functions will help you understand and use the correct phrases and grammar in specific situations.

Computer Software Engineering Stealing Intellectual...

Assignment – 6 CSC 580 Advanced Software Engineering Stealing Intellectual property and how it hurts legitimate authors 1.Introduction of the intellectual property: Firstly, having intellectual property rights lays good foundation for the software industry. Indeed, the intellectual property rights means having the rights for the creation of his work. For instance, considering an example in the software profession if an individual develops a software code then the individual has the full authority on his creation of the code. Moreover, the individual has the rights for his creation of the software work. Eventually, in the software field if any other individual wants to make use of the code the individual must entreat the approval of the original owner of the software code. Identically, the other individual must cite the work or must refer the original idea of the individual work properly. 2.Stealing of the intellectual property from the legitimate authors: Secondly, in the software field profession stealing of the intellectual property from the legitimate authors means using the idea of the original creator of the software work. Indeed, the copying, stealing and using the software work is a serious offense because of the presenting the idea of the other work as your own is a crime. Moreover, they are several methods of stealing the intellectual property from the legitimate authors they are: a) Copying the idea from the original author of the software work and presentingShow MoreRelated An Investigation of Software Piracy in China - Software Piracy Lacks Ethical Merit5031 Words   |  21 Pages An Investigation of Software Piracy in China - Software Piracy Lacks Ethical Merit â€Å"Well, sir, from the sound of it, youve got yourself some pirated software. Im afraid theres nothing we can do to help you.† 1. BSA Statistics 30 1. Introduction Software piracy is a rampant global problem, according to the Seventh Annual Global Software Piracy Study by the Business Software Alliance. The rate of software piracy varies significantly across the world, though no country is without it. VietnamRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagesthem, and the business processes you will need to engage in. b. Your company will need to exchange information with various external parties. Identify the external parties, and specify the information received from and sent to each of them. The author turns this question into an in-class group activity. Students are divided up in groups, told to close their books, and given 15 minutes to: a. Think through the business processes, key decisions, and information needs issues in their group. bRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pagesand job satisfaction, practices providing work life balance, organizational direction, and other practices that facilitate retention. Next, there will be a discussion of the costs of downsizing and layoffs. This will be followed by a discussion of how to avoid business cycle–based layoffs, alternatives to layoffs, and employment guarantees. There will also be a discussion of the relationship between job insecurity and work Page 5 STRATEGIC HUMAN RESOURCE MANAGEMENT Section One effort. NontraditionalRead MoreDeveloping Management Skills404131 Words   |  1617 PagesPermissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Software Services Printer/Binder: Edwards Brothers Cover Printer: Coral Graphics Text Font: 10/12 Weidemann-Book Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page withinRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCreating a Positive Work Environment 22 †¢ Improving Ethical Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/CounterpointRead MoreLibrary Management204752 Words   |  820 Pages. . . . . . . . . . 311 Vroom’s Expectancy Theory . . . . . . . . . . . . . . . . . . . . 312 Behavior Modification . . . . . . . . . . . . . . . . . . . . . . . . . 314 Goal-Setting Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 How Should Managers Motivate? . . . . . . . . . . . . . . . . . 316 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 319 14—Leadership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 321 What Is LeadershipRead MoreLogical Reasoning189930 Words   |  760 Pagesdistribute, store, and transmit all or any part of the work under the following conditions: (1) Attribution You must attribute the work in the manner specified by the author, namely by citing his name, the book title, and the relevant page numbers (but not in any way that suggests that the book Logical Reasoning or its author endorse you or your use of the work). (2) Noncommercial You may not use this work for commercial purposes (for example, by inserting passages into a book that is sold toRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depthRead MoreHuman Resources Management150900 Words   |  604 Pageslater. Chapter 1 Changing Nature of Human Resource Management 5 FIGURE 1—1 The 10 Occupations with the Fastest Employment Growth, 1996—2006 Numbers in Thousands of Jobs Occupation Database administrators, computer support specialists, and all other computer scientists Computer engineers Systems analysts Personal and home care aides Physical and corrective therapy assistants and aides Home health aides Medical assistants Desktop publishing specialists Physical therapists Occupational therapyRead MoreFundamentals of Hrm263904 Words   |  1056 PagesUnderstanding Cultural Environments 4 The Changing World of Technology What Is a Knowledge Worker? 6 How Technology Affects HRM Practices 6 Recruiting 7 Employee Selection 7 Training and Development 7 Ethics and Employee Rights 7 Motivating Knowledge Workers 7 Paying Employees Market Value 8 Communications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges

Ikea Supply chain Free Essays

How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6 students were in the age of 35 – 40 1 student on were age above 40 Part (b) Collect relevant data needed to answer your question (stage C). This will involve choosing samples or designing questionnaires and key the data into a spreadsheet. We will write a custom essay sample on Ikea Supply chain or any similar topic only for you Order Now Most of the data you will need is secondary data that already exist in the internet or published literature and can be adapted for your investigation. You may refer to your text book, (Book A, pages 183 184) and learn more how to deal with data. When presenting your data it is important to provide the reference to the data source you are adapting. (30 marks). As it shows in the table below How old are the Students studying MU 123 Age Range 18-21 22 – 25 26-29 30-33 34-37 38-40 40 + Number 28 18 11 9 7 6 Percentage% 22. 50% 13. 75% 11 . 25% 8. 75% 7. 50% whenever the age increase the number of students decreases. 35% are the highest percentage with 28 students in their fresh years. 1. 25% are the lowest percentage with only 1 student enrolled above the age 40. 27. 5% are the number of students attending between 30 to 40 Part (c) Analyse the data that have been collected (stage A). This stage involves steps in summarising and measuring the collected data. The associated measures that we expect you use in your TMA are the mean, the mode, the median, range, interquartile range and standard deviation. You can use Microsoft Excel in presenting your data in bar charts or graphs as part of summarising your data. (more details on how to draw statistical pictures are explained In book D, Unit 1 1) (30 marks) calculating the mean: 1+6+7+9+11+18+28= = 1 1. 4 Calculating the meadian: Arrange the numbers by order: 1 6 7 9 11 Range = 28-1 = 27 QI-6 18 IQR= 18-6=12 Standard Deviation: Meadian Deviations (d) d (power of 2) 1-114 . = -10. 4 108. 6 = -5. 4 29. 16 -4. 4 19. 36 = -2. 4 5. 76 11-11. 4 . 4 0. 16 18-11. 4 = 6. 6 43. 56 28-11. 4 = 16. 6 275. 56 The mean of d(to power of 2) 108. 6 + 29. 16 + 19. 36 + 5. 76 + 0. 16 + 43. 56 + 275. 56 = 462. 8/7 66. 11 = 8. 13 is the standard deviasion = 66. 11 Square root of At the end we realize from all the above charts how the number of students will decrease as the age increases. How to cite Ikea Supply chain, Papers

Marketing Plan for Bata free essay sample

In this total market demand, about 42% are brand-driven. And bata is covering about 12% of the organized footwear segment. Industry environment- Threat of new entrants- †¢There are many barriers to entry preventing new entrants from capturing significant market share. Large footwear producer enjoy economy of scale that create cost advantage over any new rival. †¢BIL differentiated it’s product from rivals product like Comfort (using dynamic spring pad that acted as cushion on the feet for women’s footwear), Wind (in build air technology that allowed feet to breath fresh air) etc. The capital requirements are a high entry barrier to a new firm to the industry. However, an existing shoe manufacturer may enter the athletic shoe industry simply by re-tooling their manufacturing plant. †¢Switching cost is very low for footwear industry because shoes are relatively inexpensive personal goods that are frequently replaced. †¢Access to distribution channel is barrier to entry because it is really difficult for a startup firm to get shelf space at major shoe retailer. We will write a custom essay sample on Marketing Plan for Bata or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But existing firm may use their existing connections to easily access shoe distribution channel. Bargaining power of buyer- †¢Bata is largest player in industry with 9-10%volume share and 60% market share in organized segment. It had a market share of 70% in canvas shoe segment and 60% in leather shoe segment. Their dominant market share give them power over buyer. †¢Bata is a big buyer of raw material who buys significant part of suppliers’ revenue. This in a way provides good bargaining power over suppliers. †¢As a part of its strategic decision Bata set up a rubber/canvas factory in Faridabad, Haryana in 1951. So it can threaten it’s supplier to integrate backward. Bargaining power of supplier- †¢Shoes are made of leather, rubber, nylon etc. These materials could be classified as commodities, where the manufacturing process adds the value. For this reason supplier have limited bargaining power over buyers. Threat of substitute product- †¢Consumer switched from one product to another if alternatives are available in same quality and performance range and have competing price or lesser price. BIL produces 10% of total hawai ranged from Rs. 35-110 while competing local brands were selling at Rs. 25-50. Again when global trade open then market flooded with many international brands having variety and competing price. Rivalry among existing firms- †¢Mostly numbers of competitors are stable, especially because of high entry barriers. This adds to the rivalry among existing firm. Manufacturers watch each other carefully and make appropriate countermove to match the competitors move. Leading competitor of BIL are Lakhani shoes, liberty shoes, action shoes, woodland, paragon and relaxo in organized segment. General environment- Demographic- †¢Indian market is highly fragmented between rural and urban market. Thus with the implementation of Marketing plan the company’s profit are expected to rise by 100. 30 crores compared to the actual profit that it will have without the implementation of marketing plan. Implementation controls: The progress can be measured on quarterly basis by comparing the company’s growth rate with that of the industry for that quarter The Capital Asset Pricing Model van be used where R(b) = R(i) + beta(R(i)) Here R(b) is the expected growth (here sales) for Bata India Ltd and R(i) is growth of the Industry. Beta is the equating factor that tell by how much the company has grown with respect to the industry.